Coca Cola Management Strategy

Coca Cola Management Strategy The advent of Cola wars has drastically changed the entire scenario of this soft drink industry. There are different giants playing in this industry and Coca Cola is amongst them. The fierce competitors Pepsi and certain other brands are trying their level best to change the scenario of this industry by eating up market shares but Coca Colas management strategy is so updated and relevant that they are ahead of their competition. Originating from just one brand 125 years go the strategy of Coca Cola has strengthened so much that they have launched more than 500 brands. The company originated from selling 9 odd drinks in a day in 1886 to 1.8 billion a day in the current era. The company has grown at an enormous pace and starting from just a single city to expanding its operations to more than 200 countries of the world (Coca Cola , 2012). The product actually initiated from a pharmacy and gained so much success after a certain period of time that it is regarded as one of the biggest br and of the world. New brands were added by this organization in their company product line and after a certain period of time most of the brands flourished with time (Coca Cola, 2012). But Coke is considered as one of the biggest brand and flourished at an enormous pace. The brand has grown in such a way that a new terminology of Cola drinks actually came into existence because of this. Catering to the needs of the customer is the biggest success secret of this brand. They know what the customer is actually asking for and they provide the customer that in such a way that the needs are properly satisfied with it. The history of the organization is quite rich and they have travelled their way facing several leaps and bounds. Coca-Cola has the greatest appreciated product name globally and, as one of the greatest noticeable organizations globally, it has great prospect to outshine in every scope of corporate performance (Ferrell, Ferrell, Fraedrich, 2011, p. 308). The organization thou gh has been confronted by many ethical problems in respect with their shareholders. Uncertain about the companys widespread contributions to the society and educational aspects, numerous shareholders are losing faith in the 100 year old organization. . . . . . . . . . . . . . . . . . .. . .. . . Limitations of research Every research has certain limitations and the introduction depicts that the core research would focus on the strategy management process of Coca Cola and discusses the scenario that are utilized by the organization. The limitations of research are initiated by the usage of secondary sources in the research. The information are taken from these sources and it cannot be properly commented that the information presented in these sources are hundred percent right. Moreover, another limitation of this research is that this research should solely be utilized for academic purposes and it should not be used for the decision making process for organizational purpose. In the similar manner it should be noted that this research is prepared by an individual and all rights are reserved. Organizational Strategy Reviewing the strategic planning process that keep this organization competitive in this industry are several factors that are associated with this organization. The biggest aspect is the fact the formation of a well established mission and vision. In the similar manner one can easily say that all the strategic decision taken by the management are aligned with the vision and mission of the organization (Hill Jones, 2012). The objectives are designed so professionally that they are achieved within the stipulated deadline in such a way that they organization achieves success in both the short and the long run. The mission of the organization revolves around the scenario that they should refresh the world in body, mind and spirit. In the similar manner their objectives focus on the scenario that they should create a difference in everywhere they engage (Sevenson, 2001). The values of this organization are based on leadership, diversity, passion, integrity, collaboration, quality etc. Strategists and decision makers usually claim that the global strategy of this organization is so enormous and gigantic because of the effective decision makers in the organization. Their strategy is up to the mark because the organization is responsive internally and externally. The achieve success in every form because they are aware about the culture of their organization and they generate an atmosphere in their organization which results in a win-win situation (Hill Jones, 2012). The collaboration of all the stakeholders that are internal and external generates and great fusion for Coca Cola and that is th e reason why it is regarded as the brand with the highest level of brand equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The competition in the soft drink industry is quite fierce because of two giant brands which are Coke and Pepsi (Dana 1999). The competition between these two brands is termed as the Cola Wars. Coca Cola is considered to be the leader of this industry and Pepsi is usually criticized by the marketing strategists as the brand that utilizes the imitating strategy. The current scenario is so confusing for both the brands because in order to attack the market leader Pepsi should have a distinctive plan or a sustainable competitive advantage (Mazze Michman, 1998). The strategies with respect to target market and introduction of a sub brand in the market of both the organizations are relatively the same because both the organizations are striving hard to capture the market share so that they can become the leaders in the Cola indust ry. Pepsis market share in Asia is much more than Coke however, besides Asia Coke captures the entire world and this strategy of Coke has taken Pepsi by a storm. The Cola are virtually fought in nearly every country of the world and organization with an effective strategy wins the race (Boutzikas 2000). Each brand is fighting the battle with different brands and both possess several non-alcoholic brands to get a share in customers stomach. Since the competition is becoming more and more dynamic with the advent of time and that is the reason why the arena is become much fuzzier and because of this reason the rivals are much difficult to identify and anticipate (Day Reibstein, 2004). Organizations usually learn from their past mistakes and that is the reason why they develop a learning habit to face any external and internal issues (Vrontis, 2003). Coke made a marketing research blunder which dipped the competitive graph of their brand and they were sinking in the competitive battle with other brands. Coke, due to blind tests changed the taste of the Coke and developed a formula to make it sweeter. This strategy backfired quiet badly and people started to dislike the name new coke and after a certain period of time they started to dislike the taste too. About $ 4 billion were spent on this campaign and it came out to be a blunder for the company (Axson, 2011) Review of the Literature The current objectives of this organization are to use the formidable assets of the company that is their brands to its full potential and attain a sustainable competitive advantage through globally reaching the maximum customers. There are several different strategies that are opted by Coca Cola to attain sustainable growth. For analyzing the effectiveness of employed business strategies by the management at Coca Cola Company, critical analysis of current market status of the company has been discussed subsequently. SWOT Analysis of Coca Cola Company For strategic evaluation of the Strengths, Weaknesses, Opportunities, and Threats which any organization, project, or a business venture comes up with, SWOT Analysis is commonly used. Primary aim behind the conduction of SWOT Analysis is to exhaustively identify what internal as well as external factors are favorably or unfavorably influencing the growth and development of any business (Champman, 2007). In this section, Coca Cola is the undertaken company for the description and evaluation of SWOT. Strengths Globally, the Coca Cola Company has following key aspects as its business strengths: The brand image and equity allied with the company is internationally recognized The brands and products of the company are strategically distributed all over the world by means of strong and efficient distribution network The overall financial performance of the company is relatively higher than its competitors Coke is globally recognized, acknowledged as well as the most preferred brand for soft-drink lovers. The product-line associated with the companys brand is extensively diversified Strong and reliable corporate identity. Continues innovation and improvisation in business plans and strategies Weaknesses Coca Cola has following weaknesses on international grounds: Despite of having tremendous financial performance of the company, it has high rank in credit ratings Continuously diverging customer concentrations due to other brands in competition, specifically in US. Customer loyalty towards Pepsi products, which is the biggest and the strongest contender of Coke around the world. In Asian countries, like India and Pakistan, Coke failed to acquire #1 position in soft-drink industry. Opportunities Coke Company has following significant opportunities world-wide: The tremendously escalating demand of soft drinks all over the world. As company has expanded its covered market areas by introducing brands of mineral water, juices, soft-drinks etc, it can reach almost every market segment. Increasing globalization will allow Coca Cola to have certainly globalized business operations Health Conscious People are being catered Drastic growth in mineral water demand Smaller market players acquisitions. Threats Following business threats are being faced by the company: Since soft-drinks are considered to be unhealthy; in such scenarios, healthy drinks usually manufactured by the Fruit Juice Companies are imposing business threats to the Coca Cola Company, worldwide. Customers increasing inclinations towards critical competitors (like Pepsi, etc) Growing financial crisis and thus, prices of products Biased image perceptions in different countries of the world. BCG Matrix for Coca Cola BCG Analysis is an acronym for Boston Consulting Group Analysis. The concept of BCG Matrix was firstly put forward during 1970 by Bruce Henderson for the Boston Consulting Group with the intentions of helping companies in their business evaluation practices on the basis of their business units or product lines (Middleton, 2003). BCG analysis is considered as an analytical tool for marketing of brands, product management, strategic management, and portfolio analysis. All in all, it helps organizations to allocate their business resources. Components of BCG Matrix: To better understand the analytical techniques used in BCG matrix, its core components are described in the segment below: 1. Stars Representing the highly developed business with strong market position and financial performance as compared to its competitors. Businesses rated under this category are considered to be ideal with high shares points. 2. Cash Businesses having low growth rates but higher point shares are recorded under this category of BCG Matrix. It is assumed that the businesses recorded in this category were initially stars but somehow failed to maintain their attractiveness over time. 3. Question Mark Businesses having high rates of growth and development but, their point shares are low, are recorded under this category of BCG Matrix. This category is the reflection of certain potentials that business has for future growth and development but, at the same time, indicates the requirement of extensive efforts to increase point shares. 4. Dogs In this category, businesses have both low point share as well as low rates of growth and development. A general representation of BCG Matrix is given in the figure below: Figure 1: The BCG Matrix (Source: Middleton, 2003) As far as Coca Cola Company is concerned, the BCG Matrix analysis for the company is based upon following statistics: Figure 2: Coca Colas Performance from all over the World (Source: Ahmad et al 2007) On the basis of afore-mentioned statistical analysis of Coca Cola Company, created BCG Matrix for the company is given below: Figure 3: BCG Matrix for Coca Cola Company (Source: Ahmad et al 2007) Porters Five Force Model for Coca Cola For carrying out industrial analysis, The Five Force Model presented by Michael Porter in 1979 is being used as the de facto framework since the time of its introduction. The competitiveness of market is analyzed by Porters five forces. The current or potential risks that a company can have from its associated industry are concluded by the experts after employing this model. Following five forces are included in Porters model (1) Threat of New Entrants, (2) Threat of Substitute Products or Services, (3) Bargaining Power of Buyers, (4) Bargaining Power of Suppliers, (5) Competitive Rivalry among Existing Firms. The industrial analysis of Coca Cola Company and its brands on the basis of this five-force model is discussed below: Threat of New Entrants/Potential Competitors: Median Pressure As far as beverage industry is concerned, the barriers to the new entrants are relatively low because the cost of consumer switching in this particular industry is approximately zero with quite low requirements for capital investments. A number of new products have been introduced in the market at relatively lower prices than that of the products and brands of the Coca Cola Company. Threat of Substitute Products: Median to high pressure The consumer markets have a range of alternative products for soft-drinks, energy-drinks, juices and mineral water. It is an open fact that Coke products lack any unique flavor because its flavor is 97% similar to that of Pepsi as concluded during a blind taste test, in which people failed to distinguish Coca-Cola coke and Pepsi coke. The Bargaining Power of Buyers: Low pressure As far as bargaining power of consumers is concerned, Coca-Cola and Pepsi, which is Coca-colas biggest rival, have almost same market price thus, it has very little or even 0 pressure on the company. However, newly introduced, low-priced beverages are available in markets which can be preferred by the consumers but at the risk of flavor and quality. Fruit juices are the most preferred drink for the consumers these days as most of the consumers have become health conscious and thus are aware about the adverse impacts of carbonated beverages. The Bargaining Power of Suppliers: Low pressure In case of Coca-Cola supplies all over the world, its suppliers are not concerned about the adverse impacts of such carbonated drinks as they cant afford losing Coca-Cola, which is considered as their fundamental client. Rivalry Among Existing Firms: High Pressure Pepsi is the biggest competitor of Coca Cola in recent times as it also has variety of beverage products with strong international network. More or less Pepsi and Coca Cola are rated similarly in all over the world. However, the target market of Coca-Cola, as per its classical brand image, is the adult community primarily; however, youngsters are being focused by the Pepsi group. Nonetheless, the share market of the US is slightly dominated by Coca-Cola rather than Pepsi due to its historical business setup. On the other hand, beverage brands, like Dr. Pepper, have also become popular in US for the reason of their unique flavors. Discussion If Coca Cola Company manages to make the most innovation for creating relations and gaining market reputation, the company can easily left all the competitors behind and can stay ahead of them in one way or other. Innovation can be the first and foremost option for the company to avoid severe market competition. By employing innovative ideas, the company is expected to have strong competitive advantage with respect to its rivals. As a matter of fact, Coca Cola has certain market reputation as well as strong brand image; so, with appropriate innovation in products by keeping customer needs at front, the company can generate certain curiosity among its potential consumers in such a way that people will definitely want to go for it. If Coca Cola comes up with innovative products, consumers will leave with no substitutes and thus, they will happily purchase the commodity even at higher prices. With this strategy, Coca Cola can create a range of loyal customers as well (Covering S1, S2, S4, S5, S7, T1, T2 and T3). After innovation, marketing is the most important factor to be mulled over by the administration of the company to maintain its prominence around the globe. Marketing is considered as the backbone for any business success and thus, is extremely significant factor for the company. Coca Cola can affirm its long-lasting market prominence and reputation by marinating strong brand image through strategic marketing and advertising of allied products. This strategy will also help the company in maintaining strong consumer loyalty towards its brands and can gain consumer preferences over its competitors (Covering W2, W3, W4, O1, O2, O3, and O4). Marketing in an environment friendly attitude can definitely help the company to impose certain barriers to the new market entrants and thus can decrease the risks and threats of growing competition in the relevant industry all over the world (Covering T1, T4, T5, S2, S4, S5, and S6). If Coca Cola brands manage to sustain their quality and taste in such a way that these two factors emerged as unmatchable for rival companies, Coca Cola will be able to reduce severe threats of being substituted (Covering S1, S4, S2, O1, O2, and O3). Coca Cola Company miss-utilized resources of rare water in various Asian countries, like India and Pakistan, which serve as the primary reason of companys declining market reputation in this particular region. This mis-utilization adversely impacted the brand image of the company, as the reducing water levels in cola plant are certainly making the lives of the natives miserable. To gain positive reputation in the Asian countries Cola Company can follow the measures listed below: Land inspection before starting any project Assessment of environmental impacts that the project can have prior to start up business operations The project should be compliant with environmental regulatory requirements Say NO to refrigeration equipments containing CFC Efficient treatment of waste water Adequate operations for bottling Commencement of certain programs for energy conservation Latest technologies for water recycling system should be used by the company for saving 50% of water requirements for the operations (Covering W3, W4, and T4) With recycling of plastic bottles, costs and resources could be saved. By employing various innovative recycling ideas in companys business along with appealing advertising of Coca Cola brands can open new market segments for the company. In due course, company will have higher revenues and improved credit rating (Covering W1, W4, T1, T3, and T4). Conclusion This paper attempted to analyze the strategic business planning of the Coca Cola Company exhaustively. The study affirms that company is in its booming stages and is enjoying profitable success and reputation all over the world. However, from a superficial overlook, the afore-mentioned fact might be considered as true; but, in-depth analysis of what business strategies the Coca Cola company has, evidently reflects the existence of certain loopholes due to which the company is exposed to certain risks and market threats. Even though company has god market reputation, but innovative and unique brand ideas are required to be practiced so that the credit rating of the company could be improvised. In addition, it was also concluded that owing to severe market competitions, the company should put much emphasis on its advertising techniques so as to make its market prominence even more visible. Last but not the least, Coca Cola company has failed to comply with the health requirement regula tions in specifically Asian countries which serve as the reason of its declined reputation in that particular area. Thus, company has to put much focus on this domain to reduce negative consumer perceptions and to make them loyal with the brand and products.

Youths Are Overly Dependent on the Internet’

In today’s world, it is not surprising to find teenagers, even young children, using the latest gadgets on buses, trains or even in restaurants. If you ever try to think about the last day you went without the Internet or cell phone, chances are you would have a hard time coming up with the answer. Youths, also, eventually have developed a dependency on the Internet to socialize with their friends or search for information to an extent that they lack interaction skills.Actually, the Internet’s not too bad. It’s usually the number one thing youths use because of all its possibilities – to download homework, research, chat with friends and make plans. The Internet has also made it much easier to stay in touch and make new friends. Furthermore, teachers have also taken advantage of the advancements to develop some sense of responsibility in the students by moving away from some pen-and-paper to more interactive online assignments.However, with the fact that t he web is accessible almost everywhere, through data roaming on smartphones or connecting the laptop to free Wi-Fi at shopping malls, a research showed that teens spend an average of 20 hours a week in front of a computer or television. With so many distractions around us, when are teens supposed to make time to hang out with friends or relax with their families? Many youths are also unaware of the kind of personal information they put online for the world to see.For instance, some youths will post about when they are leaving for their vacation for a period of time on social network sites Facebook and Twitter, without thinking of the consequences such as strangers emptying their house when they are away. One of the biggest problems for children is not that they are vulnerable but that their parents don’t know what they’re doing. Furthermore, a recent survey concluded that 75% of those aged between 16 to 24 years old couldn’t live without the Internet. It is unde niable that the chance for danger exists when using the Internet, specially for youths. There is definitely a high chance that future generations of young people will only increase their dependence on computers and as long as the Internet exits, there will be risks. The best thing for youths to do is educate themselves regarding the Internet, to know what not to do and understand how to protect themselves. In a world where technology is becoming more and more prevalent, everyone must learn to cope with the risks if they are to continue enjoying the benefits. Youths Are Overly Dependent on the Internet’ In today’s world, it is not surprising to find teenagers, even young children, using the latest gadgets on buses, trains or even in restaurants. If you ever try to think about the last day you went without the Internet or cell phone, chances are you would have a hard time coming up with the answer. Youths, also, eventually have developed a dependency on the Internet to socialize with their friends or search for information to an extent that they lack interaction skills.Actually, the Internet’s not too bad. It’s usually the number one thing youths use because of all its possibilities – to download homework, research, chat with friends and make plans. The Internet has also made it much easier to stay in touch and make new friends. Furthermore, teachers have also taken advantage of the advancements to develop some sense of responsibility in the students by moving away from some pen-and-paper to more interactive online assignments.However, with the fact that t he web is accessible almost everywhere, through data roaming on smartphones or connecting the laptop to free Wi-Fi at shopping malls, a research showed that teens spend an average of 20 hours a week in front of a computer or television. With so many distractions around us, when are teens supposed to make time to hang out with friends or relax with their families? Many youths are also unaware of the kind of personal information they put online for the world to see.For instance, some youths will post about when they are leaving for their vacation for a period of time on social network sites Facebook and Twitter, without thinking of the consequences such as strangers emptying their house when they are away. One of the biggest problems for children is not that they are vulnerable but that their parents don’t know what they’re doing. Furthermore, a recent survey concluded that 75% of those aged between 16 to 24 years old couldn’t live without the Internet. It is unde niable that the chance for danger exists when using the Internet, specially for youths. There is definitely a high chance that future generations of young people will only increase their dependence on computers and as long as the Internet exits, there will be risks. The best thing for youths to do is educate themselves regarding the Internet, to know what not to do and understand how to protect themselves. In a world where technology is becoming more and more prevalent, everyone must learn to cope with the risks if they are to continue enjoying the benefits.

Pesticides and their environmental impact Essay

Introduction Pesticides are chemicals or organic substances that have been designed to prevent pests, weeds or diseases in agricultural production and other places where public health is of paramount importance. Pesticides are very important in agricultural production because they control vermin that would otherwise lead production losses during growth and the storage. (Hond, Frank et.al.2003). Various researches have continued to indicate that farmers stand to loose about a third of the crop field if pesticides are not used as a control measure. This would have catastrophic effect on food security across the globe. Thus pesticides play a major role in food production. However the handling and the usage of the pesticides has continued to have long lasting effect on the environment including the flora and fauna. (Hamilton D & Crossley S   2004). Since 2500 BC farmers used biological means to control various pests. It was the safest method even though not the most effective. The farm products treated by biological pesticides  Ã‚   did not have any side effects to the consumers who used these products. However after the agrarian revolution, an increasing number of farmers started using artificial pesticides that were more suitable for the increased scale of agricultural production. (Hond, Frank et.al.2003).   There are different types of pesticides depending on the target pests; insecticides help to control insects, bactericide control bacteria and fungicides control fungi. We also have synthetic pesticides that are artificially produced in factories. DDT is always listed as one of the most effective pesticides yet the most environmental destructive which led to its eventual ban in 1939 in over 98 countries. (Hond, Frank et.al.2003). Environmental Effects The environment is always contaminated when pesticides are applied on crops. During the process of application it has been known that some amounts of pesticides vaporize and are later deposited in the soil or other waterways by rainfall. (Hamilton D & Crossley S   2004). Pesticides present in ground water or drinking water has great impact and is both costly and problematic to control. For example the total concentration of pesticide residues in many ground water supplies in the EU countries exceeds the maximum permissible concentration. In the US the situation is the same and research done on about 68,000 wells revealed that about 9,000 of these wells were indeed contaminated with the residues, which exceeded the Environmental Protection Agency standards (EPA) for water meant for drinking. (Hond, Frank et.al.2003) Contaminated water is very harmful to animals, vital microorganisms in the soil, and extremely dangerous for the marine ecosystem. (Hond, Frank et.al.2003) Pesticides and Wildlife Wildlife by nature do not discriminate in their eating and drinking habits, thus when the pesticides residues find their way to the areas where the wildlife is bound to exist then it poses great danger as they may lead to a slow but sure death of the animals. A very good example is the death of flamingoes and other bird species in the Kenyan lake Nakuru. These deaths were as a result of the excessive use of pesticides in the upstream waterway that feed the lake with water. (Watson, D 2004).   Greater effects have also been recorded amongst various bee and bird species that are very important in the pollination processes. A good example of this effect was also recorded in the US and Europe between 1950 and 1970 when the dramatic decline in the population of the birds of prey was attributed to the organochlorine pesticide that was POPs. The use of DDT was found to break down to DDE, chemical that was responsible for the cause of eggshell thinning that resulted to the crushing of the eggs leading to the failure of the breeding cycle of the birds of prey that also included the fish-eating birds. http://www.greenpeace.org/china/en/campaigns/food-and-agriculture/pesticides/ Another pesticide aspect that has led to the decline in the bird populations is when they have reduced the existence of certain weeds in various arable fields. The weeds play a very significant role in providing the birds with seeds and insects for food, thus when they are decimated then it affects the bird’s food chain. The great decline of the grey partridge is directly attributed to the use of herbicides that change the availability of the food supply.  Ã‚   http://www.greenpeace.org/china/en/campaigns/food-and-agriculture/pesticides/ Until recently a synthetic pyrethroid insecticide called cypermethrin was commonly used in sheep dips across the UK and had adverse effect on the environment. The greatest impact was realized in the marine life where a vast number of various aquatic invertebrates were killed. http://www.greenpeace.org/china/en/campaigns/food-and-agriculture/pesticides/ In fish the residues are consumed resulting to the bioaccumulation of the pesticides in the birds of prey that eat this fish. Such pesticides as dieldrin   and aldrin were directly blamed for the decline in the deaths and population decline of birds of prey. However it is worth noting that in areas where the usage of the chemicals is prohibited the population of the birds species has recorded remarkable increase. http://www.greenpeace.org/china/en/campaigns/food-and-agriculture/pesticides/ Health Effects Workers in the manufacturing companies are at great dangers of developing various other complications while handling the manufacturing processes. Sometimes the workers lack adequate protection and are therefore exposed to the chemicals that are highly carcinogenic. Farmers and other pesticide handlers are the most exposed people to the dangers of the pesticides. (Watson, D 2004). Organophosphates are less harmful to the environment  Ã‚   compared to organ chlorine pesticides. The pesticides can cause abdominal pain, headache, dizziness, nausea, as well as skin and eye problems. When pesticides are used for a long time they can also cause respiratory problems, memory disorder, cancer, neurological deficit and in women who are exposed so much to the pesticides it can cause miscarriages and birth defects when pregnant. (Walter A. et.al.2005) Consumers Most of the crops planted by big scale farmers are very harmful to the consumers because these farmers use the pesticides for cultivation processes. Fruits and vegetables contain the pesticides residues making them harmful to the consumers. Due to these residues, the maximum Residue limits has recommended some standards for individual pesticides food to be used. The EPA has set tolerances that detect the toxicity of the residues and amount of pesticide application that remain in food before it is marketed and prepared. The tolerance level is obtained using scientific assessments that manufactures are required to produce before a particular pesticide can be registered. (Walter A. et.al.2005) The study published in 1993 showed that the infants and children are exposed to pesticides through their diet, while in the US the study shows that pesticide residues in food cause causes of cancer. (Watson, D 2004). The pesticide residue has been a major concern in the US making it possible in 1996 to begin a program known as United States Department of Agriculture to allow its food to be tested for different types of pesticides. The program allowed the test of different vegetables and fruits commonly eaten for example: Apple, Lettuce, Pears and Oranges. To avoid the entire health problem, the consumer can wash, peel, cook and even trim the fat from meat and eat variety of food to avoid long-term exposure to pesticide. The consumer is also advised to buy organic food. (Walter A. et.al.2005) Pesticides are generally exposed to the general public some of the pesticides are very harmful and because they lack proper handling instructions pose great dangers not only to the users but also to the public at large. According to various studies, various pesticides have severe effects on young children and cause leukemia. Organophosphate can cause infliction to the nerve cells and may lead to low birth weights. This is because when pregnant women are exposed to the pesticides they have a very high chance of affecting the uterus and the child carried in the womb. (Walter A. et.al.2005)   With the development of new technology most pesticides are becoming obsolete and other better methods are being used as form of pest control such technologies are being developed in such countries as Bangladesh, Indonesia and Mexico. To reduce health and environmental risks, biological and botanical methods are being  Ã‚   developed and applicators are advised to adopt other methods other than the use of chemical pesticides. For example farming methods like polyculture where by you grow multiple types of plants or even planting crops where the pests that damage the plants do not exist (crop rotation) if not you can adopt the US style of spraying the pests with hot water or the release of natural predators. Interfering with insect’s production can be accomplished by sterilizing males so that there is no production of the off springs. All this methods have been achieved in Indonesia and Sweden thus making their environment very friendly not only to human beings but also to their crops and animals. (Hond, Frank et.al.2003). Conclusion Pesticides have been of great use especially in the production of food to sustain the ever-increasing world population. Most of the pesticides have significant side effects on the environment and have continued to cause untold damage to the ecosystem. In the developed world the governments have continued to institute very strict measures that have seen the banning of the usage most of such products. The producers realizing the challenges they face in these regions have opted to switch their operations to the third world countries where the regimes lack the necessary infrastructure or legislation to control the use of the said products. Thus the dangers have been shifted from the first worlds to the poor third world countries, which are left to bear the brunt of the pesticides. First world countries have the responsibility of protecting the world from the effects of the pesticides because they are the largest producers.    Work cited Hamilton, Denis; Crossley, Stephen (2004). Pesticide residues in food and drinking water. J. Wiley. Hond, Frank et.al. (2003). Pesticides: problems, improvements, alternatives. Blackwell Science. Pesticides-and-the-environment: Retrieved on 11th April from http://www.greenpeace.org/china/en/campaigns/food-and-agriculture/pesticides/ Walter A. Alarcon, et.al. (2005) Pesticides and the Environment. â€Å"Acute Illnesses Associated With Pesticide Exposure at Schools†. Journal of the American Medical Association Watson, David H. (2004). Pesticide, veterinary and other in food residues: woodhead Publishing

Rashormon by Akira Kurosawa - 1079 Words

The narrative in Akira Kurosawa’s 1950 Rashomon is famous for its unconventional style and structure, its method of storytelling is based on the characters perception of the truth, in film and television it is often referred to as the Rashomon effect. The visual style and symmetry are compelling proponents of the films symbolism, Kurosawa’s use of sunlight and dark shadows symbolizes the clarity of the story, an example would be the use of sunlight as good faith and the shadows as a dark impulse. The film tells the story of one event with four different accounts to it, each story is altered so that the truth is distorted or otherwise based on each characters perception of what has transpired. Kurosawa used four different alternate versions in the story as the narrative in the film, it is structured so the audience could have their own thoughts and perception of the real truth. Kurosawa also uses the philosophy of justice to show how human nature and moral relativism can not tell the absolute truth without the bias of ones experience, in other words the problem with the truth is that it is based on perception. Kurosawa adapted the story plot and characters from In the Grove written by RyÃ… «nosuke Akutagawa, he wanted the film to be objective keep the characters perfectly aligned with the original story by RyÃ… «nosuke Akutagawa. The narrative of the film Rashomon is based on the perception of each character that participated in the event that occurs in the film, so in some ways